Pay Per Click Advertising (SEM)
Pay Per Click (PPC), also refered to as Search Engine Marketing (SEM) is an advertising model where advertisers pay for click-throughs to their websites from ads placed on search engine results and content partners.
Why Use PPC Advertising?
PPC is an effective way of reaching your target audience in a short span of time. Paid search programs like Google AdWords and Yahoo! Search Marketing allows advertisers to enjoy the following advantages:
Advertisers can specify which geographic location to display ads so that they will not be shown to search engine users who don’t belong to target geographic location(s).
Advertisers can select which keywords they prefer to trigger their ads. Support for keyword matching (exact, broad, phrase) is also provided.
Advertisers can set daily budget to ensure campaigns run according to marketing budgets.
Advertisers can customize their landing pages, leading clicks on ads to designated landing pages.
PPC campaigns are effective in launching short-term marketing campaigns. Your ads can appear on top of search results immediately.
How POMG Can Help?
We talk to you and try to learn more from your business objectives, target markets, marketing budgets and related information. Information gathered from you will be helpful in proposing a custom PPC strategy for your marketing campaigns.
We research for keywords, draft ad copies, and develop compelling landing pages. We group keywords and match them with appropriate ad copies and landing pages. This helps ensure we deploy ads that are relevant to keywords used by search engine users.
We setup campaigns and set budgets according to your preferences. We want to ensure that your campaigns will run smoothly according to your business requirements.
We recommend bidding strategies, set target geographic locations, recommend content partners to display ads, and setup tracking features. This is to assure ads only to our target audience and be able to determine how successful are our campaigns.
We regularly track performance of your ads and occasionally make necessary changes to fine-tune your campaigns. We will provide regular reports on clicks, cost, conversion rates and other useful information.
PPC advertising is often performed in conjunction with search engine optimization service, which POMG also specializes in.
Budgeting for SEM campaigns
For most businesses a monthly budget of $500 - $1,000 will create sustainable lead flow. Some clients spend more due to the competitiveness of their line of work and as the competition for their keywords raise the “per click” bid. Clients should also budget approximately $150-$200 a month for Progressive Online Media Group campaign management fees, once the campaign is setup. We are a trusted marketing partner that goes “above and beyond” for our clients. Contact us for a free consultation.
For more information about our services please call 732-784-8383 or contact us today.