Drive searches to your business
Google Maps is one of the building blocks of an online marketing presence. Google Maps is free and every business owner should make sure that their brand is registered on Google Maps.
Google Maps is often displayed when a consumer types in a town name or state name with a search phrase. This means that Google Maps is a great place to attract new customers who may not be familiar with the local shops and businesses.
Creating a Google Maps Listing
To register your business on Google Maps, we recommend the following steps:
1. Create a Google account. It's free and simple.
2. Login to your Google account.
3. Search your business name in Google Maps.
4. If your business is listed, "claim the business" listing that is shown on the map.
Once the listing is part of your account, update all information that is requested on the listing and submit the changes.
This may require you to validate your changes via a phone call or via postal mail. Choose the best option that fits your needs. If you have an automated voicemail attendant on your business line, the phone verification will not work.
If you choose a postcard, wait 7-10 business days to get your card. Once you have your card you can log back into your Google account and input the PIN number shown on the postcard. This will activate your Google Maps listing.
5. If your business is not listed, add your business listing. Enter all the information requested and then verify your listing via phone or postal mail.
Google Maps Advice
1. Make sure you enter a valid phone number since the phone number is what consumers will see on the maps listing. Do not use a salesmen's cell phone number or any phone number that will not be handled consistently.
2. Make sure you verify your listing. If the postcard does not arrive, request another postcard. make sure you inform the mail room NOT to throw out 3x5 postcards from Google.
3. A proper Google Maps listing can be leveraged in your Google Adwords campaign so make sure it is active.
4. According to some SEO experts, Google Maps can be a leading source for traffic to your website.
POMG and your Google Local Listing
POMG will assist you in setting up and updating your business listing on Google Maps where millions of people search for business listings and directions every day. Your listing can contain a plethora of information about your business, including: address, contact information, hours of operation, description of services, directions, as well as photography of your products, storefront, or whatever you choose.
POMG has researched the patterns of those that rank high on Google Maps Local Listings and we will help in implementing proven steps to get your business to be part of the top ten on Google Maps.
Some steps to help your business make it to the top of Google are:
2. Multiple Reviews - It’s important that these be from real customers. You can not have too many. Don’t fake them either, it’s easy to see. Just as with Amazon, people trust products with lots reviews that have kept above three stars.
3. Use Keywords in Company Description - They offer an area where the business representative can describe what the company offers.
4. Use Keywords in Company Name - Don’t be deceptive by changing your company name, but if your keywords are in the extended business name or LLC, make sure this is the name in which you register.
5. Create links to the listing – Add a link from your homepage to the listing and encourage current customers or website visitors to review your company.
6. Add Videos- If your company already has videos on YouTube you can place them right there on the page.
For more information about our services or company please call 732-784-8383 or contact us today.